Projects

Building the BBC Account Design System

2023 – Present

I led the creation of the BBC Account Design System, centralising components, documentation, and standards to deliver more consistent, efficient, and collaborative experiences across the BBC.

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Modernising Comments at the BBC

2025

I led UX on the BBC’s comments redesign, expanding the scope from a small update into a full modernisation that made the experience more accessible and inclusive for millions.

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Updating Sign In and Registration at the BBC

2024

I supported the BBC Account GEL Migration and Accessibility Upgrade, creating a new compliant component library that made Sign In and Registration more accessible, inclusive, and consistent for millions of users.

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Teaching and Mentoring at Glasgow Caledonian University

2022 – Present

I co-lead the BBC’s UX Design module at Glasgow Caledonian University – returning as a mentor and lecturer to the same course that first launched my career.

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Building Cellnex Cell City

2023 – 2024

I designed Cellnex’s smart city workshop resources – including an interactive floor mat, lesson guides, and presentation materials – bringing their volunteering programme to life with engaging, branded learning tools.

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Day of Data

2021

I created the brand identity and graphics for ‘Day of Data,’ an education festival helping teachers and students across Edinburgh build vital data and digital skills.

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Designed and built in Glasgow, Scotland

© Sam Smith 2025

Designed and built in Glasgow, Scotland

© Sam Smith 2025

Designed and built in Glasgow, Scotland

© Sam Smith 2025