Building the

BBC Account Design System

Building the

BBC Account Design System

Year • 2023 – Present

Working in the BBC's Account team, I’ve led the creation of the Account Design System, centralising design components, guidance, and documentation for Sign In, Registration, Verification, and Settings.


The project included auditing existing designs, structuring the system, leading a team of designers in migrating assets to Figma, working with developers to align our documentation and component structure, and communicating our process and updates to a range of stakeholders.


This Design System has improved efficiency, consistency, and collaboration while serving as a foundation for additional Account team projects.

“Sam has confidently led others in the team on work to build out the Design System, and has shown a truly collaborative approach in building advocacy in the team.”

“Sam has confidently led others in the team on work to build out the Design System, and has shown a truly collaborative approach in building advocacy in the team.”

“Sam has confidently led others in the team on work to build out the Design System, and has shown a truly collaborative approach in building advocacy in the team.”

Creative Director, BBC UX&D

Designed and built in Glasgow, Scotland

© Sam Smith 2025

Designed and built in Glasgow, Scotland

© Sam Smith 2025

Designed and built in Glasgow, Scotland

© Sam Smith 2025