I’m Sam, a multidisciplinary designer based in Glasgow, Scotland.

I’m a UX Designer at the BBC, working on design systems and user accounts for an audience of millions.


I also do creative work on a freelance basis, contributing to projects across education, tech, and much more.

A music app with taste.

I’m building the world’s most beautiful album-first music app for iOS, powered by Apple Music.

A four-part poster series of the Glasgow railway network, designed in a modernist, Vignelli-inspired style.

Designed and built in Glasgow, Scotland

© Sam Smith 2025

Designed and built in Glasgow, Scotland

© Sam Smith 2025

A music app with taste.

I’m building the world’s most beautiful album-first music app for iOS, powered by Apple Music.

A four-part poster series of the Glasgow railway network, designed in a modernist, Vignelli-inspired style.

A four-part poster series of the Glasgow railway network, designed in a modernist, Vignelli-inspired style.

A four-part poster series of the Glasgow railway network, designed in a modernist, Vignelli-inspired style.

A four-part poster series of the Glasgow railway network, designed in a modernist, Vignelli-inspired style.

Inspired by modernist transit maps, Glasgow in Lines is a four–part print collection that celebrates the unique geometry and character of the city’s suburban rail system – the second largest in the UK after London.

A four-part poster series of the Glasgow railway network, designed in a modernist, Vignelli-inspired style.

Designed and built in Glasgow, Scotland

© Sam Smith 2025

Designed and built in Glasgow, Scotland

© Sam Smith 2025

Designed and built in Glasgow, Scotland

© Sam Smith 2025

Designed and built in Glasgow, Scotland

© Sam Smith 2025

Designed and built in Glasgow, Scotland

© Sam Smith 2025

Designed and built in Glasgow, Scotland

© Sam Smith 2025

Designed and built in Glasgow, Scotland

© Sam Smith 2025